Marketing To Seniors
marketing, elderly, income, major
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Author: Michele Giussani
Description: A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge
mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born
between 1946 and 1965, and those who are older and who are senior citizens, own over 70
percent of all disposal income. When you consider that fact, it’s a huge untapped market.
