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business, social media, consumerism, product

€3.00 (In Stock)

Author: Michele Giussani

Description: The consumer world today is rapidly changing. Long gone is the era of passive consumerism,these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame.

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